BEATRICE.B IS A PRÊT-À-PORTER BRAND OWNED BY THE PLISSÉ GROUP, A FASHION HOUSE THAT FOR MORE THAN THIRTY YEARS FOLLOWS BEAUTY THROUGH AN EXCELLENT MADE IN ITALY SUPPLY CHAIN, ATTENTION TO DETAILS AND STUDYING NEW PROCESSES ARTISANAL MANUFACTURING. MORENA BRAGAGNOLO, ENTREPRENEUR AND ART DIRECTOR, AND BEATRICE MASON, FASHION DESIGNER, MOTHER AND DAUGHTER, WORK AND GUIDE THE CREATION OF COLLECTIONS TOGETHER, COMBINING TWO KEY VALUES OF THE BRAND: THE EXCELLENT QUALITY OF ITALIAN KNOW-HOW AND STRONG VISUAL IMPACT. MORENA WAS BORN INTO A FAMILY IN WHICH THE KNOWLEDGE OF FABRICS AND THE KNOW-HOW OF ARTISAN MANUFACTURING WERE IN THE AIR, AND THE SAME IS FOR BEATRICE, WHO GROWS UP IN THIS WORLD AND HAS NOW BECOME A PROTAGONIST. TOGETHER, THEY DEAL WITH 360° COLLECTIONS, FROM PLANNING TO PRODUCTION, AND THEIR GREAT PASSION FOR DESIGN CONTENT, FOR INNOVATION, FOR AESTHETIC TASTE AND FOR ITALIAN CULTURE YOU CAN FIND IN THE COLLECTIONS. MADE IN ITALY ART IS TRANSLATED IN SOPHISTICATED AND TIMELESS COLLECTIONS, WITH REFINED VOLUMES AND STRONG AND UNIQUE COLORS. SINCE ITS FOUNDATION IN 2002, THE SOUL OF BEATRICE.B HAS BEEN CONSTANTLY FEEDED BY AN ANTITHETICAL APPROACH THAT CHARACTERIZES EACH COLLECTION. THIS IS HOW AESTHETICS COMBINE WITH ETHICS, THE CLASSIC EMBRACES INNOVATION, ELEGANCE BECOMES RELAXED, AND HERITAGE IS CONTAMINATED BY FUTURISM, WITH THE PURPOSE OF CREATING A PRODUCT THAT WILL EXCEED THE TRENDS, ABOVE THE PASSAGE OF TIME.
