The Yeezy logo harmoniously complements the brand partner like Adidas. The Yeezy emblem symbolizes Kanye West's firm character, including his determination and devotion. This is evidenced by uniform corners, clear edges and strict lines. The geometric shape works in perfect harmony with the emblems of the partner brands. The brand name "Yeezy" is capitalized in an elegant font. The 'Z' in the mark has a horizontal line which does not extend beyond the edges of the letter. The emblem is written in a simple and elongated sans serif font.
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